Trademark World Magazine
US retailer sues rival over colours
UNITED STATES – US discount store Dollar General has filed a trademark infringement suit against rival chain Fred’s for using the colours
yellow and black in its advertising. Dollar General has accused Fred’s of “unlawfully and deceptively” changing its blue and
green colour scheme to capitalise on Dollar General’s branding. “Dollar General has been damaged as a direct consequence of
Fred’s unauthorised use of the Dollar General Intellectual Property,” the company stated in the lawsuit. Dollar General is
seeking an injunction against Fred’s use of the colour scheme as well as unspecified damages.