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The right fit

Intellectual Property Magazine

The right fit

Powell Gilbert’s Alex Borthwick and Joseph Donkin discuss cases that illustrate the enhanced trademark protection enjoyed by luxury brands

The power of a well-known brand goes far beyond its ability to guarantee origin. In Case C-487/07, L’Oreal v Bellure, the Court of Justice of the European Union (CJEU) explained that the other functions of a trademark included “guaranteeing the quality of the goods or services in question and those of communication, investment or advertising”.

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