L’Oreal (UK) Ltd, L’Oreal SA v Liqwd Inc, Olaplex, LLC
Court of Appeal of England and Wales (CivilDivision), 18 November 2019
In November 2019, Olaplex, an innovative Californianstart-up, represented by Hogan Lovells, won a significant victory in the
UKCourt of Appeal in a case against beauty giant L’Oréal. The Court of Appealupheld Birss J’s ruling in the High Court that
Olaplex’s patent related to itsBond Multiplier product is valid and infringed by L’Oréal’s Smartbond product.
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