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L’Oreal (UK) Ltd, L’Oreal SA v Liqwd Inc, Olaplex, LLC

Intellectual Property Magazine

L’Oreal (UK) Ltd, L’Oreal SA v Liqwd Inc, Olaplex, LLC

Court of Appeal of England and Wales (CivilDivision), 18 November 2019

In November 2019, Olaplex, an innovative Californianstart-up, represented by Hogan Lovells, won a significant victory in the UKCourt of Appeal in a case against beauty giant L’Oréal. The Court of Appealupheld Birss J’s ruling in the High Court that Olaplex’s patent related to itsBond Multiplier product is valid and infringed by L’Oréal’s Smartbond product.

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