The new consumer conscious

Customersare demanding transparency as they take an increasing interest in the ethicalpractices of those they buy from. Grant Cochraneexplores the positive implications for brands

Grant Cochrane, Oritain

After years of muffled growth, 2019 seems to be the yearthat conscious consumerism moved from the sidelines to the main stage, bringingwith it both a mixture of problems and opportunities for brands. However,one thing we can be sure of is that this change of focus will usher in a new‘positive’ brand model.