Intellectual Property Magazine
Sole victory
New Balance’s Daniel McKinnon explains how it tackles Chinesecopycat brands and how his team are using tech like blockchain to improve enforcement
Ben Wodecki
When it comes to defending your brand from counterfeiters, ithelps to keep ahead of the curve. Some brands struggle when it
comes toidentifying how consumers in a particular jurisdiction refer to their products– and China is the market which provides
the biggest headache in terms ofbrands.