Intellectual Property Magazine
Go compare
Brinsley Dresden and Sophie Jamieson consider the UK’s Committee ofAdvertising Practice’s guide on comparative advertising claims
Brinsley Dresden and Sophie Jamieson, Lewis Silkin
In crowded markets of competing products, comparative claimsmay seem a gift to advertisers. What better way of extolling the
virtues ofyour own goods than to claim they leave all competitors in the shade? Why begood when you can be better or even
best?