Intellectual Property Magazine
Monetising a domain portfolio
MarkMonitor’sStu Homan explores the best practiceapproaches that can help uncover and maximise the value of domain assets
Stu Homan, MarkMonitor
While many organisations understand the importance of theirdomain assets from a protection standpoint, many still underestimate
thecommercial potential of their domain portfolio. Domains are both valuableIP and an important piece of technology, establishing
both an online presenceand serving as the main navigation tool on the internet.