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Altered states

Intellectual Property Magazine

Altered states

Rebecca Anderson-Smith and Joe McAlary consider what happens whentrademarks are altered in reaction to Covid-19

In response to the recent coronaviruspandemic, a number of brands are choosing to utilise the power of trademarks toemphasise the World Health Organization and local government advice on socialdistancing, by temporarily adapting or modifying their logos to reinforce theimportance of this message.

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