Intellectual Property Magazine
INTA 2020: brands need to be ‘collaborative’ during pandemic
‘Open line of communication’ needed to create ‘mutual support’ for brand licensor-licensee relationship during Covid-19 crisis; drafting changes to force majeure provisions to come
Catherine White
“This is not a time to be antagonistic, but to really be collaborative and cooperative,” so said Brandgenuity’s Adina Avery-Grossman
during an International Trademark Association (INTA) virtual panel discussion today (17 November).