Peloton in a spin over US ‘spinning’ trademark

Company says exercise rival’s application isboth generic and commonly used in fitness circles and environments; alleges ‘baselesscease-and-desist letters’

Ben Wodecki

US exercise equipment and media company Peloton isattempting to challenge a US trademark from a rival over the term ‘spinning’, amove which the exercise bike behemoth argues is abusive and egregious.