Intellectual Property Magazine
Copy that
What can the FMCG sector do to protectits branded products against copycats? Choose your battles wisely, arguesBarker Brettell’s Carole Drury
Carole Drury- Barker Brettell
Copycat packaging is the practice of designing the packagingof a product to give it the general ‘look and feel’ of a competing
well-knownbrand (typically the market leader).
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