A transforming sector

FotisInternational Law Firm’s Neil Drahmouneand Tanzeela Rauf provide a legal study ofIP rights for the FMCG sector in the United Arab Emirates region

NeilDrahmoune and Tanzeela Rauf - FotisInternational Law Firm

Changes in consumer preference and behaviour have transformedthe fast-moving consumer goods (FMCGs) industry. The FMCG sector is undergoinga phase of powerful change due to fluctuating purchasing patterns of consumersand the development of technologies. FMCGs are goods that are consumed almostdaily, have high turnover rates, are characterised by low prices, in additionto the fact that the validity of these products is low, such as beverages,oils, packaged food items, detergents, cosmetics, and most supermarketproducts. These goods also include some electronic products such as mobilephones, digital cameras, and computer supplies. FMCGs are products that aresold quickly and at low costs. The FMCG market is one of the oldest and mostcompetitive ones, both in terms of the level of competition and in the methodsand tools of promotion and the development of sales techniques. The market andopportunities produced by FMCGs, are resulting in a new internationalconsumption pattern, which necessitates a new vision towards brand protection.