A cautionary tale

ASA’s Brewdog ruling is a reminder that all that glitters is not always gold. Dave Holt and Georgia Carr review

Dave Holt and Georgia Carr - Potter Clarkson

In a cue to brand owners to exercise particular care when using promotional language, the UK’s Advertising Standards Authority (ASA) has ruled that Brewdog’s social media posts, which claimed that competition winners would receive a “solid gold” beer can, were ultimately misleading.