Customer ownership in the European insurance market

Caroline Worboys, managing director of Callcredit Marketing Solutions, explains how trend mapping and understanding how the economy is influencing consumers across industry sectors provides valuable insight for European insurers looking to engage their customers in a fast changing marketplace

Motor insurance customers in the UK are confused. This was the conclusion of the latest market report from Defaqto. And frankly this is not surprising as the study revealed that when it comes to purchasing car insurance there are over 140 insurance providers offering a staggering 200 policies. If you were to review each one, in order to make a fully informed purchasing decision, it is estimated that it would take you over four full days.