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Compliance Monitor

SEAR proposal puts heat on banks’ treatment of loyal customers

Financial services firms in the United Kingdom were first alerted that their savings customers were potentially being treated unfairly in October 2013. Yet, six years later, the regulator has found it necessary to intervene with a Single Easy Access Rate. What does this long-tolerated behaviour say about firms’ purported focus on customers’ interests? asks Denis O’Connor.

The Financial Conduct Authority has proposed new rules for the easy-access cash savings market to eliminate longstanding poor outcomes for many of the 40 million customers who hold easy-access savings accounts at banks and building societies. The need for the FCA to make new rules in this area of the market could be deemed to represent a failure of the Senior Managers and Certification Regime. It also throws doubt on banks’ often self-proclaimed customer-focused culture.

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