We use cookies to improve your website experience. To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy. By continuing to use the website, you consent to our use of cookies. Close

CHAPTER 5 Chartering policy and marketing strategy

Shipbroking and Chartering Practice

Page 129 CHAPTER 5 Chartering policy and marketing strategy Chartering policy and marketing strategy This chapter goes on analysing further the commercial management of ships. Marketing is introduced as the strategic tool which helps a shipping company improve its chartering policy. At first, factors affecting the chartering policy of charterers, shippers and shipowners in both bulk and liner shipping are discussed. This is followed by a comprehensive presentation of the marketing principles and how these may be applied to a shipping company. Finally, various shipping marketing strategies are illustrated through real-life case studies and commercial examples.

The rest of this document is only available to i-law.com online subscribers.

If you are already a subscriber, please enter your details below to log in.

Enter your email address to log in as a user on your corporate account.
Remember me on this computer

Not yet an i-law subscriber?


Request a trial Find out more