Intellectual Property Magazine
INTA 2021: Social consciousness and brands
Brands are now expected to ‘weigh in’ on social issues after trust in government, non-governmental organisations and the media has ‘declined’
Catherine White
There has been “a growing expectation of companies to weigh in as brands on social issues” over the past decade because people
are “frustrated with institutions” that normally address such concerns, Uber Technologies’ Tony West said.