i-law

Compliance Monitor

Financial promotions: back to the basics

In some areas there are far too many rules and in others not enough to guide businesses dealing with day-to-day financial promotions issues, who want to do the right thing. Neglect of appropriate enforcement and clear drafting has created an unfair market in which firms with a higher compliance risk-appetite have been cheating at the expense of everyone else, writes Adam Samuel.

A regulator weighed down by astonishing levels of fraud percolating post-pandemic, is struggling to enforce the existing rules on financial promotions and has made little or no effort lately to improve them.

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