Influencers must have liability cover under new French law

A French law aimed at combatting abuses by influencers on social media and regulating their commercial influence creates liability insurance obligation

French law n°2023-451 of June 9, 2023, the “Influencer Act”, was adopted to regulate commercial influence and combat misconduct by influencers on social networks, aiming to protect French consumers faced with an increase in unfair commercial practices and scams.